On 12 May 2011 13:45, Admin Askari <vuaskarihelpline110@gmail.com> wrote:
When marketing development is suitable? 5 Marks
Market Development. Introducing present products or services into new geographic area
Market Development
Introducing present products or services into new geographic area
Market development involves introducing present products or services into new geographic areas. The climate for international market development is becoming more favorable. In many industries, such as airlines, it is going to be hard to maintain a competitive edge by staying close to home.
Guidelines for Market Development
Six guidelines when market development may be an especially effective strategy are:
New channels of distribution that are reliable, inexpensive, and good quality
Firm is very successful at what it does
Untapped or unsaturated markets
Capital and human resources necessary to manage expanded operations
Excess production capacity
Basic industry rapidly becoming globalOn 12 May 2011 13:39, Admin Askari <vuaskarihelpline110@gmail.com> wrote:What was stated by Greenly about the Strategic Management? Describe. (5)
Greenly stated that strategic management offers the following benefits:
1. It allows for identification, prioritization, and exploitation of opportunities.
2. It provides an objective view of management problems.
3. It represents a framework for improved coordination and control of activities.
4. It minimizes the effects of adverse conditions and changes.
5. It allows major decisions to better support established objectives.
6. It allows more effective allocation of time and resources to identified opportunities.
7. It allows fewer resources and less time to be devoted to correcting erroneous or ad hoc decisions.
8. It creates a framework for internal communication among personnel.
9. It helps integrate the behavior of individuals into a total effort.
10. It provides a basis for clarifying individual responsibilities.
11. It encourages forward thinking.
12. It provides a cooperative, integrated, and enthusiastic approach to tackling problems and opportunities.
13. It encourages a favorable attitude toward change.
14. It gives a degree of discipline and formality to the management of a business.On 12 May 2011 12:43, Admin Askari <vuaskarihelpline110@gmail.com> wrote:
Customer Analysis
Customer analysis—the examination and evaluation of consumer needs, desires, and wants—involves administering customer surveys, analyzing consumer information, evaluating market positioning strategies, developing customer profiles, and determining optimal market segmentation strategies. The information generated by customer analysis can be essential in developing an effective mission statement. Customer profiles can reveal the demographic characteristics of an organization's customers. Buyers, sellers, distributors, salespeople, managers, wholesalers, retailers, suppliers, and creditors can all participate in gathering information to identify customers' needs and wants successfully. Successful organizations continually monitor present and potential customers' buying patterns.
On 12 May 2011 12:17, MAHA SHAH <maha.shah.askari@gmail.com> wrote:
main ye mail 5th time send krhy hun may b is dafa group main mil jayeone more paper shared by my friend by sms to meall Mcqs from VU Askari files
what are possible decisions taken by operational manager while managing workforce 3 marks vertical integration is degree to which the firm owns its upstream and down stream buyers, what are benefits if firm goes for vertical integration? (3) customer analysis and its significance (5) Two examples of Multi national local firms operating in Pakistan and have initiated backward integration justify ur answer (5)RegardsмєЋαя α§αÐMBA 4th FinanceSialkot
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MBA(FINANCE) 4th SEMESTER
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