::: vuaskari.com ::: MKT501 LATEST PAPER OF 2011 BY DUA

MKT501 LATEST PAPER OF 2011 BY DUA 

1 Many companies try to set a price that will maximize current profit. This strategy assumes that company has knowledge of its:

       ► Cost and production function

       ► Revenue and cost function

       ► Demand and market function

       ► Demand and cost function

 

 2While considering the place for a product which of the following is important for customer?

 

       ► Communication

       ► Convenience

       ► Customer cost

       ► Customer solution

 

3. Especially for which type of products the marketers should view packaging as a major strategic tool? 

    ► Convenience products

       ► Consumer shopping products

       ► Industrial products

       ► Specialty products

 

4. In a television advertisement a group of teenagers is searching for some cold drinks to quench their thrust. In their searching they find a shop and they purchase the soft drinks. The selection of cold drink appeals to consumers' _________ for liquid and attempts to shape consumers' _________ for the advertised product.

 

       ► Needs, preferences

       ► Wants, needs

       ► Needs, wants

       ► Want, preference

 

5. Which of the following attacks the vulnerable part of a competitor?

 

Market leader

Market challenger

Market nicher

Market follower

 

6. Which of the following is TRUE about a product?

 

The idea that the customer receives in an exchange

The service that is rendered to a customer

The physical object the customer receives in an exchange

Every tangible thing the customer receives in an exchange

 

7. Highest percentage of ideas for new products originates with/from which of the following sources?

 

Top management

Competitors

Employees

Customers

 

8. Which of the following is quick in innovation?

 

Capital goods

Food items

Industrial goods

IT products

 

9. Which of the following is an indicator of high quality of the product?

 

Psychological price

Penetration price

Premium price (P#39)

Low price

 

10. ABC Company has been selling quality women garments at Rs.2000 to Rs.3000 which is roughly one tenth of their usual selling price. This is an example of:

 

► Skimming

► Loss leader

► Demand based pricing

► Cost based pricing

 

11. While writing the marketing plan, the analysis of environmental factors like supply chain, Government and legal etc, comes under which of the following section of marketing plan?

 

► Macro environment (P#15)

► Market analysis

► Consumer analysis

► Internal environment analysis

 

12. ___________type of growth refers to concentrating activities on markets and/or products that are familiar:

 

► Diversification

► Condensive

► Integrative

► Intensive

 

13. Which of the following has a quick response towards a new product?

► Opinion leaders

► Late majority

► Early majority

► Early adopters  

 

14. Which of the following is NOT a technique of measuring customer satisfaction and monitoring customer's complaint?

► Customer complaints database

► Web and telephone information hotlines

► Exit interviews

► Business analysiss  

 

Rest all new

 

Most important decision in COMMERCIALIZATION

WHEN TO LAUNCH THE PRODUCT?

WHERE TO LANCH THE PRODUCT?

TO WHOM TO LAUNCH THE PRODUCT?

HOW TO LAUNCH THE PRODUCT?

 

3 definition parts of market were giving and last option like (all three definitions were outdated) mn ne last option select kia tha

 

In which stage of PLC demand increase

Growth

Decline

Introduction

Maturity

 

Market penetration ce related 3 mcqz the.

 

Subjective

Difference between white goods and brown goods? 3

Benefits of discount and allowances for the company 3

Why Packaging and labeling decision are important for company 5

Why marketers charge Market premium. 5.

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